RA Chocolate: Launch Campaign (2026)

From market research to campaign execution. This project outlines the creation of RA Chocolate, including naming, packaging prototyping, and a humorous launch campaign featuring static poster designs and a dedicated digital spot.

Developed using an AI-assisted pipeline with Magnific, the project focuses on achieving art direction consistency and character control.

Late nights, desk work, tight deadlines, lunch breaks… everything stands between you and RA Chocolate. Other than that, they’re right within your reach: they’re lightweight, easy to snap, and come in four flavors to choose from. Back to a perfect array.

 

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