Ceboplac Comprimidos

Ceboplac Comprimidos is a personal project I developed while as a final project for my Master in Motion Graphics. It is a mix between a fictional TV ad for a medication and a short film with a voiceover. It works as a parody of explainer videos of that sort.

THE STORYBOARD
To create it, I sketched a storyboard that captures both the mood and cartoony style of the video while also defining clear story beats.

However, if I hadn’t been the sole artist on the project, I would have used a more neutral style to prevent any confusion.

THE STYLE FRAMES
 
I selected these style frames to showcase the main character’s design, the atmosphere, and the contrast between the two worlds (inside and outside). They also illustrate the color palette and the concept behind the fictional brand identity.
PROPS AND ‘CHARACTER BEATS’
During pre-production, I created the different scenes in Photoshop, which included props and different character poses. Here are three examples from E1.
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