Animated Ad for El Jardín Secreto

El Jardín Secreto‘s goal is to fuse social life, urban space and local commerce and to invite people share their projects and ideas. The chosen place is el Parque Fofó in Murcia city, a place well known for its lake, bridges an rest areas.
My idea for this spot was to combine the visual impression of the pergolas in the park with the feeling that something new is about to emerge.

Moodboard and sketches

To introduce the visual concept for the video, I presented these still images, giving more space to the first and last ones, which perfectly encapsulate the feeling, along with some sketches of the kind of thing that I wanted to do.

The storyboard

The style frame

I presented this single style frame to approve the final idea and to make clear how I wanted to use the brand’s colors.

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